With an annual procurement budget of 10 million euro for furniture alone, the Swedish Region of Västra Götaland (VGR) is one of the country’s most significant purchasers. Its sustainability demands are therefore very influential on the market, which has responded positively over the years by developing new prototypes to meet accessibility and environmental needs (following eco-label requirements). VGR has been working with manufacturers and suppliers from the furniture and interiors sector since 2002 on improving sustainability requirements. This has resulted in the development of the Green List – a purchasing list in the form of a product catalogue presenting products that meet specific eco-label requirements. The approach has been widely consulted across Sweden and is in use by other municipalities in the Västra Götaland region. It has also served to boost knowledge and green ambitions in the furniture industry, and has played a strong role in advancing the environmental maturity of the market in Sweden. In 2012, VGR met their target of more than 50% of their volume of furniture purchases stemming from the Green List.